2011年自考英語一考前自測題（8）

PART THREE

Questions 23-30

. You will hear the conversation between a sociologist and a retailer. They talk about what is

going to influence the life style and how the life style will affect the purchasing process.

. You have to complete the sentences (23- 30) by choosing the correct ending.

. Mark one letter(A ,B or C).

23. AIO refers to

A actions, involvement and options.

B activities, interests and opinions.

C advertising ,impact and opportunities.

24. Another name for AIO measurement is

A psychographics .

B demographics .

C statistics .

25. According to the author ,the most important social factor in purchasing process is

A reference groups.

B social classes.

C culture.

26. If you are running an upper level fur store ,you'd better attract your customers by

A lowering prices.

B mass advertising.

C improving the product packaging.

27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by

A family members.

B suburbanites .

C city dwellers

28. For the customer with much self-confidence ,the purchasing process is

A endless.

B long.

C short.

29. When the consumer thinks of alternatives and makes a final decision, the most

important individual factor will be

A personalities.

B motives. .

C performance.

30. One of the individual dimensions of lifestyle mentioned by the sociologist is

A performance.

B interests.

C class consciousness.

如果在學(xué)習(xí)中遇到問題，可以點(diǎn)擊進(jìn)入考生互動(dòng)平臺(tái)，和廣大考生共同交流，您遇到的問題，“考試知道”都知道！點(diǎn)擊進(jìn)入

相關(guān)內(nèi)容：

2011年自考英語考試：英語一考前自測題匯總

更多自考英語考題盡在中大自考英語考試網(wǎng)

編輯推薦：

2011年自考英語網(wǎng)絡(luò)課堂免費(fèi)試聽

2011年自考英語免費(fèi)短信提醒

2011年自考英語輔導(dǎo)全新上線，本月五折特惠

（責(zé)任編輯：vstara）